W Hotels
W Hotels is a global luxury lifestyle hotel brand that redefined modern hospitality when it launched in New York City in 1998. Known for its bold design, vibrant social spaces, and the iconic “Whatever/Whenever” service philosophy, W Hotels offers an immersive experience that blends style, energy, and personalization. Gulmi Group led the PR strategy for W Boston and collaborated on projects with W Times Square, while spearheading key media efforts for W Aman’s opening, securing placements in publications like Travel & Leisure that amplified the brand’s launch.
Key Partnerships: Beats by Dre, Jetlux, Veuve Clicquot, Chandon, Dom Perignon
Travel + Leisure - The New W Amman Draws Inspiration From Petra, Jordan's Famous Ancient City
Boston Magazine - The Redesigned Rooms at the W Boston Hotel Are Stunning
Boston Magazine - Tour the W Boston Hotel
Boston Magazine - 26 of the Best Hotels to Stay at in Boston
Boston.com - W Boston's Multimillion-Dollar Makeover Is Finally Complete. Here's What It Looks Like Now.
Time Out Boston - W Boston
Boston Magazine - 26 of the Best Hotels to Stay at in Boston
Haute Living - Peek Inside Boston's New Veuve Clicquot Après Ski Chalet
Boston Magazine - 10 Holiday Pop-Up Bars that Make Spirits Bright in Boston This Season
CBS Boston (WBZ-TV) - Weekend To Do List: Ski Chalet In The City, Holiday Market, Tea Party Reenactment
Elevated Boston - Holiday Pop-Up Bars in Boston
Hub Today / NBC (YouTube) - Veuve Clicquot Ski Chalet at W Boston
Gotham Magazine - Jamie Foxx on His Partnership with W Hotels, Jetlux & His Upcoming Film
Coveteur - I Rode on a Private Jet with Jamie Foxx and He Was Surprisingly Chill
Metro US - Jamie Foxx on Big Papi, Boston and the Keys to a Great Party
Running with Miles - New SPG Auction For Private Jet Flight, Launch of Brand New Suite, and More
Jetset Magazine - W Hotels Boston
The Boston Globe - Women Talk Personal Success and Business at the W Hotel's 'What She Said' Event
Haute Living - Five-Time Olympian Nastia Liukin Tells Us What She Said At The W Hotel
A few favorites from a very full press file: