Gulmi Group was hired to elevate the global profile of Omicron Hotels' growing portfolio of luxury properties in Crete, including Acro Suites, Tierra Villas, Momi Slow Living, and Seaside A Lifestyle Resort. Through a highly targeted media strategy focused on design, wellness, architecture, and luxury travel, we rapidly positioned the collection among the most talked-about luxury hospitality brands in the Mediterranean. 

Within just months, Gulmi Group secured editorial coverage and assignments with many of the world's most influential travel, design, and lifestyle publications, including The New York Times T Magazine, Travel + Leisure, Condé Nast Traveler, Bloomberg, The Wall Street Journal Off Duty, Hospitality Design, Wallpaper, Financial Times Weekend, Harpers Bazaar, Architectural Digest, and numerous other leading outlets in just a few short months. The campaign also generated visits from top editors and writers across North America and Europe, helping establish Omicron Hotels as one of the region's most compelling luxury hospitality collections.