Hôtel Le Toiny has long epitomized St. Barts’ refined, understated glamour. Following a thoughtful redesign and renovation, the property sought to reaffirm its position as one of the Caribbean’s most exclusive destinations. Spanning 42 acres on the island’s uninhabited Caribbean coast, Le Toiny offers exceptional privacy, sweeping hillside views of Anse de Toiny, and villa accommodations that each feature a private infinity pool and a serene, Riviera-inspired aesthetic.

Gulmi Group was engaged to guide the PR strategy and partnership development surrounding the relaunch. The team crafted a compelling narrative emphasizing the refreshed design, elevated culinary program, and the hotel’s famed Beach Club, all key elements that embody Le Toiny’s signature barefoot luxury. This storytelling served as the foundation for reintroducing the property to global audiences and reinforcing its identity as a sophisticated, design-forward retreat.

To generate renewed visibility, Gulmi Group hosted top-tier media and tastemakers for immersive on-property experiences. These targeted visits generated a wave of high-impact coverage in leading travel, design, and lifestyle outlets, effectively putting Le Toiny back on the map and restoring its position as a must-visit destination for discerning luxury travelers seeking privacy.

Simultaneously, Gulmi Group secured coveted industry awards and cultivated strategic partnerships with complementary luxury brands. These collaborations broadened the hotel’s reach and underscored its commitment to elevated, experiential travel.

Through this holistic approach, combining narrative refinement, influential media engagement, and prestige-building initiatives, Gulmi Group successfully re-established Hôtel Le Toiny as one of the Caribbean’s most desirable and serene escapes. Gulmi Group continues to lead the ongoing PR strategy and partnerships for the property, positioning Le Toiny as the ultimate destination for privacy, exclusivity, and refined barefoot luxury.