Gulmi Group solely led the global PR strategy for the launch of Faraway Hotels, Blue Flag Capital’s first proprietary hotel brand, building its identity and reputation through public relations from the ground up. Through a cohesive, multi-market campaign, Gulmi Group established Faraway as a distinctive luxury hospitality brand rooted in design excellence, thoughtful restoration, locally immersive experiences, and the forward-thinking vision of its developers. The strategy also elevated Blue Flag Capital and its leadership as recognized names in boutique hospitality development.

Gulmi Group managed every aspect of the campaign, including brand positioning, global media outreach, press previews, hosted media trips, influencer visits, executive profiles, and leadership features. The work secured prominent coverage in Condé Nast Traveler, Travel + Leisure, Vogue, Architectural Digest, Forbes, and WSJ Off Duty, alongside major industry accolades from Travel + Leisure’s World’s Best Awards, the Condé Nast Traveler Hot List, Forbes Editor’s Picks, and the Michelin Guide’s Key distinction.

By building the Faraway brand through strategic PR, Gulmi Group transformed a local hotel opening into a globally celebrated luxury brand debut, which allowed Blue Flag Capital to build on that momentum in new markets. The campaign also cemented Blue Flag Capital’s reputation as a visionary force in boutique hospitality, creating lasting momentum for its continued expansion into Faraway Martha’s Vineyard, The Beachside Hotel, and future properties.